accessible design – Leader in Offshore Accessibility Testing | Section 508 Compliance | WCAG Conformance | BarrierBreak https://www.barrierbreak.com/higher-sales-and-a-business-win-with-accessible-digital-products/ Creating a limitless future Mon, 11 Jul 2022 11:19:13 +0000 en-US hourly 1 https://www.barrierbreak.com/wp-content/uploads/2018/05/favicon.ico.png accessible design – Leader in Offshore Accessibility Testing | Section 508 Compliance | WCAG Conformance | BarrierBreak https://www.barrierbreak.com/higher-sales-and-a-business-win-with-accessible-digital-products/ 32 32 Higher Sales and a Business Win with Accessible Digital Products https://www.barrierbreak.com/higher-sales-and-a-business-win-with-accessible-digital-products/ https://www.barrierbreak.com/higher-sales-and-a-business-win-with-accessible-digital-products/#respond Sat, 11 Jun 2022 06:16:16 +0000 https://www.barrierbreak.com/?p=16108 The COVID-19 pandemic has served as a wake-up call and business now are considering accessibility of digital products as a priority. In an increasingly and undeniably digital world, it's important to have products that are accessible to everyone.If you're looking to increase sales and win more business, making your digital products accessible is a great… Read More »Higher Sales and a Business Win with Accessible Digital Products

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The COVID-19 pandemic has served as a wake-up call and business now are considering accessibility of digital products as a priority. In an increasingly and undeniably digital world, it's important to have products that are accessible to everyone.

If you're looking to increase sales and win more business, making your digital products accessible is a great place to start. By ensuring that your websites, apps, and other digital products are accessible to users with disabilities, you can open your business to a whole new customer base.

There are a number of benefits to making your digital products accessible.

According to Forrester, about $10-16 billion in design spending between the US and Canada alone will shift towards tech companies that are prioritizing accessibility.

Benefits of ensuring Accessible Digital Products

  • Expand your reach: Providing accessible digital products gives your business an opportunity to tap into the 1-billion market of people with disabilities that has an annual disposable income of $1.2 trillion. Accessibility also helps you increase sales to government or the federal markets.
  • Win long term customers: People with disabilities tend to remain loyal to your business if they are able to access your digital products. The report from Business Disability Forum, UK, found that 75% of disabled people and their families have walked away from a service provider because of poor disability awareness at a cost of £1.8bn to UK businesses every month.
  • Comply with legal requirements: In many countries, including the United States, Canada, and the European Union, laws require that digital products be accessible to people with disabilities. The BarrierBreak team of accessibility experts provide you support for all your accessibility needs ensuring conformance to WCAG standards and compliance to Section 508ADAVPAT Creation
  • Improve the user experience: When your digital products are accessible, everyone can use them more easily and effectively. This can lead to better customer satisfaction and loyalty.
  • Improve search engine optimization: Accessible digital products are often better coded, which can help them rank higher in search engine results. This can lead to more traffic and more sales.

Making your digital products accessible doesn't have to be difficult or time-consuming. Incorporate accessibility in your digital products right from the beginning. There are several tools and resources available to help you. And, by taking the time to make your products accessible, you can reap a number of benefits for your business.

If you are looking for an accessibility partner who can help you get started or support you in your accessibility journey, get in touch now!

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An Inclusive Design study on the “visually impaired friendly” coins launched by the Reserve Bank of India https://www.barrierbreak.com/an-inclusive-design-study-on-the-visually-impaired-friendly-coins-launched-by-the-reserve-bank-of-india/ https://www.barrierbreak.com/an-inclusive-design-study-on-the-visually-impaired-friendly-coins-launched-by-the-reserve-bank-of-india/#respond Thu, 23 Apr 2020 01:06:54 +0000 https://www.barrierbreak.com/?p=13552 Money, a very important commodity everyone needs in order to survive and to grow and, a reward every one works extremely hard for to earn. Would it still be a reward if one can’t access it easily either digitally or physically?Even though the world is shifting towards cashless transactions, dealing with tangible money is still… Read More »An Inclusive Design study on the “visually impaired friendly” coins launched by the Reserve Bank of India

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a stack of coins with Inclusive Design Study on Coins written on top

Money, a very important commodity everyone needs in order to survive and to grow and, a reward every one works extremely hard for to earn. Would it still be a reward if one can’t access it easily either digitally or physically?
Even though the world is shifting towards cashless transactions, dealing with tangible money is still a very day to day business for many of us. And for many of us dealing with something as simple as money, is unfortunately inaccessible and difficult.

India has a population of almost more than 1.3 billion people with, almost 62 million of its population being visually impaired, it is extremely important for Indians to have accessible notes and coins. The demonetization of old notes and introduction of fresh new series in 2016 has brought along its own challenges for the visually impaired users while the continuous changes in the design of coins has been tough for these users. The visually impaired group of people along with the elderly (in terms of diminishing eyesight) face a lot of difficulty in dealing with money.

But right now, let’s talk about coins.

India has seen a lot of change in its coinage since the 1900’s. With major changes in the coins’ shapes and thicknesses as times have passed, to the replacement of the low denomination notes with coins, to some denomination of coins getting discontinued; the visually impaired have had a lot of trouble identifying and differentiating the denominations of coins.

In order to ease this challenge, in 2016 a petition was filed by the National Association of the Blind (NAB) stating the need to consider including special features in order to make currency identification and differentiation, easier for its visually impaired users.

The Reserve Bank of India finally launched its new series called the ‘visually impaired friendly’ coins in 2019. These coins of the denomination of Rs. 1, Rs. 2, Rs. 5, Rs. 10 and Rs. 20 are to come into circulation in 2020.
The features of these coins include changes in weight and size of increasing order of their denomination and textured edges to some coins. A new 12-sided coin of Rs. 20 will be launched in India for the first time through this series.

We being BarrierBreak, a company supporting as well as encouraging accessibility and inclusive design, got our hands on these new Rs. 2, Rs. 5 and Rs. 10 coins and tested out their design with our accessibility testers (coins of Rs. 1 and Rs. 20 were yet to come into circulation when this user test was conducted).

A group of 10 users on the spectrum of low vision to blind were presented with these new coins and were asked to differentiate these coins in different situations. The findings and results of these activities were interesting and were documented.

The ‘Inclusive Design Approach – Visually Impaired Friendly Coins Report’ talks about the new coins, the approach we followed, the current situation of how the visually impaired users deal with coins and whether the new coins actually stand up to their name of being ‘visually impaired friendly’ coins.

We would love to hear your views on the study. This is a step to understand people’s perspectives. At BarrierBreak, we believe that it is time to include inclusive design practices in creating all solutions so that everyone can be included. Feel free to reach out to the BarrierBreak team, via email or call us to learn more Inclusive Design services.

 

 

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